[Mobile app/WEb]
The 10% App
The 10% app is a community-focused product designed to empower people with disabilities through community, shared learning, and meaningful connections.
Internal Project
Fitness / Social Media
Case Study
Disability
[overview]
The 10%: An inclusive social platform for the disability community
Zelio.io partnered with The Ten Percent, a community dedicated to the 10% of people living with disabilities or health conditions.
The company provided the core idea: a social app that fosters meaningful connections, education, and resources for individuals with disabilities.
As the sole product designer, I was responsible for end-to-end design: UX research, competitive analysis, accessibility strategy, rapid prototyping,
UI design, and web presence. Building from brand foundations and colors, I created every user touchpoint across mobile and web,
designing a scalable ecosystem that balanced community, accessibility, and security.
Context & timeline
Internal Project
1 year
Role
Product Designer
Web Designer
Tools
Figma - FRAMER
PREMIERE PRO
Disciplines
UX/UI DESIGN - UX research - product strategy - rapid prototyping
- user flows - VIDEO EDITING - web design - developer handofF
MADE WITH PREMIERE PRO
MADE WITH PREMIERE PRO
MADE WITH PREMIERE PRO
[the problem]
People living with disabilities often experience isolation, fragmented resources, and inaccessible digital spaces. Existing social platforms rarely prioritize accessibility features or safe spaces designed specifically for individuals with disabilities.
[The Challenge]
Create a community-first app
with these key characteristics
community
Connects individuals
through shared experiences.
accessibility
Integrates accessibility tools
(dyslexia-friendly, captions etc.)
resourcefulness
Provides resources, events, and support tailored to disabilities.
Security
Ensures safety and trust with secure protection measures.
[the problem]
People living with disabilities often experience isolation, fragmented resources, and inaccessible digital spaces. Existing social platforms rarely prioritize accessibility features or safe spaces designed specifically for individuals with disabilities.
[The Challenge]
Create a community-first app with these key characteristics
community
Connects individuals through shared experiences.
resourcefulness
Provides resources, events, and support tailored to disabilities.
accessibility
Integrates accessibility tools (dyslexia-friendly, captions etc.)
Security
Ensures safety and trust with secure protection measures.
[the Process]
Research & Benchmarking
STEP 1
01
Studied inclusive design guidelines
(WCAG, ADA).
02
Conducted competitive analysis of social networks , forums, accessibility focused apps.
03
Identified gaps in community safety,
usability, and resource sharing.
Design Strategy
STEP 2
01
Developed flows for onboarding, forums, events, maps, and resource hubs.
02
Designed disability identification system aligned with the disability flag colors
(Physical, Psychiatric, Sensory, Neurodivergent, Non-Visible, Private).
Prototyping and Design
STEP 3
01
Created interactions, unique components,
and personalized accessibility settings.
02
Developed onboarding experience allowing users to define disabilities, share, & connect
03
Designed responsive web pages to showcase the app, its features, and the 10% initiative
[the Solution]
The 10% Mobile App
01
At its core, the app was designed to bring people together, creating a safe, inclusive space where individuals living with disabilities can connect through shared experiences, find belonging, and build community. Rather than functioning as just another social platform, it emphasizes trust through security measures, empathy through connection, and robust accessibility features. The Ten Percent Mobile App fosters meaningful relationships, empowers users to share their stories, and provides a foundation for a stronger, more connected disability community.
An Inclusive and Tailored Community
01
Identify Your Disability
Select from the disability categories that reduce overwhelm and help you connect with people who share your experience.
02
Engage In a Tailored Inclusive Community
Explore forums, share stories, and connect in spaces designed to reflect your identity, disabilities, and shared interests
01
01
01
02
02
02
Access Tools and Resources That Empower
01
Dynamic Resource/Event Discovery
Browse upcoming workshops, meetups, and learning opportunities built around disability, accessibility and inclusion.
02
Find the Right Support
Explore curated guides and resources tailored to each individual. Exploring the community is a hub where everyone fits in.
01
01
01
02
02
02
An intuitive Accessibility Widget
01
One-Tap Accessibility Tools
Quickly access assistive features directly from your feed. This is a universal feature, and can be turned on or off in settings.
02
Personalize Your Experience
Adjust fonts, contrast, and visuals with flexible options that ensure usability that caters towards everyone's preferences.
01
01
01
02
02
02
Safe and Secure by Design
01
Privacy in Your Control
The 10% community stays inclusive yet safe. The app ensures security, with measures crafted to keep the community protected.
02
Community Protected and Trusted
Every group, community, forum, and interaction is universally backed by strong safety tools, ensuring safety at all times.
01
01
01
02
02
02
The 10% Marketing Site
02
The responsive marketing site introduces the mission of The Ten Percent and communicates its values clearly. It highlights the app’s accessibility first features, showcases how the community can connect and access resources, and builds credibility among users, partners, and stakeholders. The site positions the app as a professional, trusted platform ready for launch.
Video Material
03
To build awareness and drive adoption, I created marketing video assets that communicated the app’s mission, features, and impact. These videos highlighted the inclusive design approach, showcased real use cases, and presented the brand as trustworthy and community-driven. The content was tailored for social media and presentations, helping The Ten Percent connect with a broader audience and generate early interest.
MADE WITH PREMIERE PRO
MADE WITH PREMIERE PRO
MADE WITH PREMIERE PRO
[reflection]
[reflection]
My Experience Building The 10%
My Experience Building The 10%
Designing for the disability community required moving beyond accessibility compliance and focusing on belonging, safety, and trust. While many platforms offer generic accessibility features, few create spaces where identity and lived experience are core to the design.
The biggest lesson was that inclusion starts at onboarding. By giving users control over how they define and share their disabilities, the app created a foundation of transparency and empowerment. Accessibility tools like text readers, contrast settings, and captions mattered, but pairing them with community-first flows made them meaningful.
Most importantly, I learned the value of building equity into design systems.
Every choice from color coding disability types to contextual privacy controls was about letting users feel both seen and protected.
Designing for the disability community required moving beyond accessibility compliance and focusing on belonging, safety, and trust. While many platforms offer generic accessibility features, few create spaces where identity and lived experience are core to the design.
The biggest lesson was that inclusion starts at onboarding. By giving users control over how they define and share their disabilities, the app created a foundation of transparency and empowerment. Accessibility tools like text readers, contrast settings, and captions mattered, but pairing them with community-first flows made them meaningful.
Most importantly, I learned the value of building equity into design systems. Every choice from color coding disability types to contextual privacy controls was about letting users feel both seen and protected.
[Impact & Value Proposition]
[Impact & Value Proposition]
How did this project help the business and users?
How did this project help the business and users?
I delivered end-to-end design for The 10%, creating a platform where individuals living with disabilities could connect, share, and find resources in a safe, inclusive space. The result was a product that replaced fragmented forums and inaccessible groups with a community-first ecosystem that balanced accessibility and security.
I delivered a comprehensive design/ecosystem that translated a broad idea into an inclusive, engaging product.
Enabled self-identification & personalization through onboarding flows that reduced overwhelm and connected users with communities aligned to their experiences.
Enabled self-identification & personalization through onboarding flows that reduced overwhelm and connected users with communities aligned to their experiences.
Highlighted and Improved accessibility for users, embedding one-tap assistive tools (text readers, captions, voice commands)
and adjustable visuals directly into the app.
Highlighted and Improved accessibility for users, embedding one-tap assistive tools (text readers, captions, voice commands)
and adjustable visuals directly into the app.
Fostered trust & safety with privacy-first settings and group-level protection, ensuring users felt comfortable sharing sensitive information.
Fostered trust & safety with privacy-first settings and group-level protection, ensuring users felt comfortable sharing sensitive information.
Centralized access to resources & events, simplifying discovery of workshops, guides, and support services tailored to disability categories.
Centralized access to resources & events, simplifying discovery of workshops, guides, and support services tailored to disability categories.
Scaled consistently across mobile + marketing site, with a unified design system and content strategy that built credibility for users, partners, and stakeholders.
Scaled consistently across mobile + marketing site, with a unified design system and content strategy that built credibility for users, partners, and stakeholders.
[Solution Preview]
03
Video Material
To build awareness and drive adoption, I created marketing video assets that communicated the app’s mission, features, and impact. These videos highlighted the inclusive design approach, showcased its use cases, and presented the brand as inclusive and community driven. The content was tailored for its target audience and investors, helping The 10% connect and generate early interest.
02
02
01
01
01
01
01
01
02
02
01
01
02
02
02
02
[Solution Preview]
01
The 10% Mobile App
Rather than functioning as just another social platform, the app emphasizes trust through security measures, empathy through connection, and robust accessibility features. The 10% app creates a safe, inclusive space where individuals living with disabilities can connect through shared experiences, find belonging, and build community.
[Solution Preview]
02
The 10% Marketing Website
The responsive marketing site introduces the mission of The Ten Percent and communicates its values clearly. It highlights the app’s accessibility first features, showcases how the community can connect and access resources, and builds credibility among users, partners, and stakeholders.
[Preview overview]
The 10%: An inclusive social
platform for the disability community
The initial concept began as a social app to foster meaningful connections, education, & access to resources. I was responsible for end-to-end design: UX research, competitive analysis, accessibility strategy, prototyping, web presence, and editing video material. I created all user touch points across mobile and web and balanced community, accessibility, and security throughout the design process.
Context & timeline
Internal Project
1 Year
Role
Product Designer
Web Designer
Optimized for a Desktop Experience
This project is currently:
75% optimized for mobile
100% optimized for desktop
If you’re browsing on mobile, you can send the project
link to your email and revisit it later on a larger
screen for the full, detailed presentation!
[mobile Preview]
THE 10%
