aboutangelo

I’m Product Designer that creates human centered, detail driven

experiences that are anchored in the fundamentals while being creatively distinct and adaptable to what's new. I’ve built products, systems, and experiences across industries including tech, health, finance, and more.

My design is not only functional, but authentic and intentional.

I’m Product Designer that creates human centered,

detail-driven experiences that are anchored in the fundamentals while being creatively distinct & adaptable to what's new. I’ve built products, systems, and experiences across industries including tech, health, finance, & more. My design is not only functional, but authentic & intentional.

Vancouver Island | Beautiful British Columbia

UX Design | Brainstation

Math & Economics | UBC

Vancouver Island | Beautiful British Columbia

UX Design | Brainstation

Math & Economics | UBC

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[Behind my design philosophy]

Finding Frisson

the early days

Seeing the sequence

embracing curiocity

the sum of all my parts

discovery

pursuing the square root

my mission

[the early days]

Finding FRisson

There’s a feeling when design, sound, or art evokes an emotion. It's a feeling called frisson, and I felt it long before I knew its name. As a kid, I found it in building Lego. Driven by the spark that comes when ideas click into place. Led by a need to create and improve.

There’s a feeling when design, sound, or art evokes an emotion. It's a feeling called frisson, and I felt it long before I knew its name. As a kid, I found it in building Lego. Driven by the spark that comes when ideas click into place.

Led by a need to create and improve.

My earliest prototypes were Lego, though most might say they were unrecognizable experiments.

(FYI, it's the death star.)

My earliest prototypes were Lego, though most might say they were unrecognizable experiments.

(FYI, it's the death star.)

shoot for @arteryxbc

[embracing curiosity]

Seeing the sequence

Later, while studying math, I found that same spark in the patterns of the Fibonacci sequence:

a logic that connects nature, art, & human behavior. That hidden pattern, where small details shape something far larger, really stuck with me.

It became the foundation of how I approach design.

Later, while studying math, I found that same spark in the patterns of the Fibonacci sequence: a hidden pattern that connects nature, art, & human behavior. That hidden pattern, where small details shape something far larger, really stuck with me. It became the foundation of how I approach design.

Before UX Design, these patterns followed me. I applied them to my work & passions. It felt like a magnetic pursuit.

Before UX Design, these patterns followed me. I applied them to my work & passions. It felt like a magnetic pursuit.

the "golden ratio"

shoot for @arteryxbc

[discovery]

The Sum of All My Parts

Finding UX/UI and Product Design felt like rediscovering a that frisson again: a space where creativity, structure, logic, and empathy come together. That same balance defines my work and my life: embracing challenges, noticing small details, and creating moments that matter.

[My mission]

The pursuit to create

Design takes me back to the spark I felt as a kid building with Lego, it's playful yet purposeful. Today, as a Product Designer, I’ve led products end to end, built design systems for clarity, and shaped processes that are future ready, user centered and feedback driven.

Moving forward, I’m most excited to collaborate across disciplines, bridging design and strategy to create experiences with real impact.

my design path

expertise

Product Experience Design

Human Centered Design

UI/UX

Visual Design & Branding

Web Design

Leadership

Interaction Design

Education

UX Design | Brainstation

Math & Economics | UBC

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[Relevant Experience]

Zelio

Product Designer

2 years

As the sole product & brand designer, I owned end-to-end design across 12+ internal platforms, client-facing products, and the company’s digital presence. My work not only delivered visually compelling solutions but also built trust with clients, partners, and investors. I improved and fostered all design initiatives within industries such as health, tech, real estate, & commerce through product, web, & brand initiatives making design a central driver of business value & positioning Zelio as a market standout.

Designed 12+ internal and client facing design experiences with scale, and visual impact.

Collaborated on client pitches and investor facing initiatives, ensuring design elevated communication and credibility.

Established design workflows and processes that reduced friction for improved internal collaboration and new clients.

Iterated quickly on feedback, consistently delivering solutions that met business goals while maintaining high but fundamental design standards.

Worked closely with engineers, marketing teams, and leadership to align design decisions with technical feasibility, business goals, and market positioning.

Product Design

UI/UX

Visual Design & Branding

Web Design

Interaction Design

Prototyping

Graphic Design

The common Good

Marketing manager

1 year

I led a team that tackled fundraising initiatives across 10+ philanthropies. After identifying that low retention was directly affecting fundraising outcomes, I transitioned to leading and launching a digital marketing initiative that would transform the company’s hiring funnel and digital presence. I developed a cohesive brand presence, blending brand identity, social strategy, and paid advertising to scale growth. My initiatives drove measurable business impact, reshaping internal processes through marketing campaigns and recruitment design, and later adopted by 6+ offices for continued results.

Established the digital omni-presence of the company across all web and social channels.

Elevated brand credibility by embedding mission values into content strategy, showcased company wide, through events and professional media,

Increased hiring volume by 150%+ by leveraging social traction, creating and executing paid ad campaigns. Strengthening the company's social credibility and workplace culture.

Designed and executed a streamlined onboarding experience that improved recruitment efficiency, reinforced cultural values, and boosted retention.

Documented and trained teams on marketing frameworks, ad campaign structures, and hiring systems, which was later adopted by 6+ offices to continue to drive results after my tenure.

Leadership

Facebook/Google Ads Manager

Digital Marketing

Visual Design & Branding

Tech bench

JUNIOR MARKETING COORDINATOR

1 Year

I co-led a full website redesign that boosted organic traffic by 20%, while delivering customer support with a 95%+ same-day response rate. I conducted, designed & launched digital campaigns that increased brand engagement by 30%, & produced marketing collateral across multiple channels to strengthen visibility & customer trust. This role sharpened my ability to translate customer needs into actionable solutions, combining service, communication, & data-driven strategy to deliver results

Managed content systems for 8+ junior mining companies, aligning investor-facing communications with brand identity. Used CRM and scheduling platforms to ensure precisely-timed digital releases for IPOs and market updates, protecting brand trust and improving stakeholder engagement.

Boosted website traffic by 20% through redesign and SEO improvements.

Prototyped a new website for the company’s sister brand (Ringtek)

Ran digital campaigns that grew brand engagement by 30% across multiple channels.

Delivered customer support, achieving 95%+ same-day response rate.

Digital Marketing

CRM

Ads Manager

Graphic Design