My 12 week capstone project at Brainstation explores the nuances of habit formation, motivation, and social reinforcement in the fitness space. By diving into the gaps left by traditional fitness solutions, it became clear that fostering consistency required more than just progress tracking—it needed a system that actively supports, engages, and empowers users in their journey.

This case study captures my design journey from ideation to implementation, weaving insights from user research, competitive analysis, and iterative design to deliver a solution that transforms how users approach fitness, creating a more engaging, inclusive and sustainable journey.